Manchester United chief executive Omar Berrada says the club are working around the clock to make more signings before the start of the new season.
United have added Matheus Cunha, Bryan Mbeumo and Diego Leon this summer, but are pushing to sign a striker to lead their attack, with RB Leipzig's Benjamin Sesko their top target.
Berrada, speaking before United's final US tour game against Everton in Atlanta, said he, director of football Jason Wilcox and boss Ruben Amorim are doing all they can to strengthen the squad with new faces.
“We have to do a lot of multitasking,” said Berrada. “We have a team back home led by Jason, the recruitment team, that is working around the clock to ensure that we continue to find opportunities to strengthen our squad. There are lots of late calls and early morning meetings to make sure that we stay on top of it.
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“Of course, adding players helps. We have seen the arrival of Bryan Mbeumo, Matheus Cunha and Diego Leon. They have adapted really well.
“We've seen Bryan play for the first time, Matheus has already shown his quality and Diego has shown that he is adapting very quickly, having just come from Paraguay, so all of the signs are positive and we are cautiously optimistic. We hope we're going to have a great season.
“The mood has been very good. The culture, the standards, the values, we are trying to ensure that we create a team spirit that allows the players to compete at the highest level. We have very high standards, Ruben is very clear about that and so is Jason.
“It's something we want to see with the players, with the staff, with everyone, because what we want to do is to win and to start winning titles as soon as possible.
“It's about raising standards, being very disciplined and the way you approach the application of those standards. We have to make sure that everybody abides by them, that everybody believes in them and that nobody falls out of line. It is really important for us to create that sense of togetherness around a single idea.”
Reflecting on United's three-game US tour, Berrada said: “It's been amazing, it's been very good. I'm really pleased with how it's gone.
“The team has trained really well, the interaction with the fans, activations with our partners, everything has been excellent. The Premier League has put on an excellent tournament.”
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